A Brighton SEO campaign can help your business, but why is Local Business SEO such a big deal? Over 90% of local business’ with a website currently have no effective online presence…their website is not being seen by their potential local customers. A Brighton SEO campaign will rectify this for Brighton business’.
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Is Your Website Visible? Is A Question Most Business Owner’s Do Not Know The Answer To! Yet this is one of the most important questions the owner of a local business should ask regarding their website.
Many business’ have a website these day’s, a lot of thought a preparation goes into the website itself, but all too often the question “is your website visible?” is over-looked. If it is not being seen by those looking online for the products or services you offer, a massive opportunity is being missed.
The majority of business owner’s have no idea how visible their website is or how many visitor’s a month it receives. Often the website address (the URL) is the company name ie: www.yourcompany.co.uk. A common mis-understanding is to type in your company name or URL into the Search Engine and there is your new website, right at the top (or very near) of the Search Engine Results Page. This creates a false impression as this does not represent your online visibility. You have searched your company name, as a result you will be at the top of the results. Your potential customer will not search for a company name, they will search for the product or service they require, in the region they require it.
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Search Engine Marketing, Search Engine Optimisation, Keywords, etc
If you have your own business website you may have become aware of Internet Marketing. You may also have heard a lot of terms being used to explain the different aspects involved in Internet Marketing.
The terminology used within Internet Marketing can often experience cross-overs, resulting in certain terms being used incorrectly. This is easily done as some of the terminology does overlap to a certain extent, couple this with a basic understanding and the subtle differences in the definitions of certain terms can become diluted when discussed.
So we thought we would make life a bit simpler for those of you interested in or considering Internet Marketing to promote your business website, by providing a brief explanation of some of the main terms used when referring to Internet Marketing.
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Most SME’s have a website these days, which is good, but what is the importance of a good website to a Local Business? It’s easy to imagine that the importance of a website would be defined by the business. That is not strictly true, these days there is hardly a product or service that is not searched for online in great numbers daily, meaning every type of business can benefit from having a website. So, if there are people searching online for what your company offer, it makes sense that having a website is important, otherwise those customers will not find your business. This is as true for local business as it is for the major corporations.
That’s not the only reason a website is hugely important to the success of any local business, besides the increased potential discover-ability, a website provides a local company with the opportunity to market & promote their business using both paid for and free advertising streams. Perhaps most important of all, a website will also make it easier for your customers to contact you, to ask questions and of course to make reservations or purchases. So having a website built for your business is undoubtedly a good idea.
We have totally revamped our website, we felt the old one was a little ‘busy’ and wanted to address that.
As a result we have been able to focus more on the Search Engine Marketing side of the business. Our hope is that we have been able to provide and insight into Search Engine Marketing as well as the benefits to local business.
We have also simplified our pricing structure, whilst having flexibility for bespoke campaigns, we feel it offers a better insight into ball-park budgets required for certain services.
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Using Your Computer Late At Night? I spend a lot of time on my computer, both day and night! I have found this software which automatically changes the hue of your computer screen depending on the time of day you are on your computer.
The idea is that working on your computer late at night with the daytime settings can disrupt your sleep, I can’t say I can confirm or deny this yet, but I do enjoy my new hue at night and it does make the screen less intrusive.
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