If you would like to grow your fitness business and see your website as a means to achieve that then you are going to need to attract visitors, aka traffic, to your website. As the SEO professionals will tell you, there are basically two types of traffic, namely paid traffic , which is done through paid advertising or organic traffic which is generated through the use of SEO.
For those that prefer traffic from the search engines using SEO, we have to make it clear that is not a free option to begin with as it does require a degree of investment with respect to money and time. However, once your SEO goals have been achieved, your website receive plenty of traffic from the search engines.
If you choose SEO as the means to generate traffic then you basically have three options as to how to proceed which are, 1) Do it yourself, 2) Hire a freelancer, or 3) Employ an SEO agency. Each of these options has its pros and cons, so let us take a closer look to help you decide which one is right for you.
Do It Yourself
If you are comfortable with the technical aspects of the internet then you might choose to learn SEO and implement your SEO campaign yourself. Whilst this is laudable, the commitment in time is of going it alone is considerable.
You will certainly need to have your SEO knowledge up to expert level which is further time investment whilst you learn, plus the time for implementing and maintaining your SEO is huge. Bear in mind, each hour you spend on SEO is an hour that you are not managing your fitness business, which may suffer as a result.Read More