High Authority Links

How Can I Get High Authority Links To My Law Firm Website?

Search engine optimisation (SEO) is one of the most important aspects of digital marketing. If you own or manage a law firm, you need to make sure that you’re paying enough attention to your SEO efforts, otherwise you might find that your lawyers, such as Lawyers Perth aren’t receiving the online referrals they should be.

One of the most important aspects of SEO for law firms is link building. Link building refers to the practice of acquiring backlinks to your website from other high-authority sites. This will increase your own website’s authority score, and will lead to much better search engine rankings.

But Why Are Backlinks So Important?

Basically, the idea is that if a high authority website is linking to your content then it must be decent quality. This may occur without any pushing from you, but generally you need to get a decent search engine ranking before people can even find your content, let alone link back to it.

Unfortunately, SEO for lawyers is very competitive. This means that you will probably have to pay for backlinks in some form or another if you’re really serious about reaching top rankings for any keywords with even a little competition.

How Can I Get Decent Backlinks?

As mentioned above, the most common way to get other sites to link back to your website is to pay them. Note that you shouldn’t pay a link farm or someone who is simply going to post a link to your website – these ‘black hat’ practices are frowned upon by Google.


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SEO Mistakes

3 Common SEO Mistakes

Making sure that you are optimizing your online presence for SEO is an essential part of the digital marketing strategy for any and all companies. The content of your website is going to matter a lot when it comes to how it ranks in SEO. The most challenging thing about SEO is that it is constantly evolving so that the user experience of browsing the internet gets better and better with time. A lot of businesses tend to forget the fact that good SEO practices right now are much different from what they used to be a couple of years ago – or even a year ago at that.

In order to help you avoid making the same mistakes, here are the most common SEO mistakes that you should stay away from in 2018.

Keyword Stuffing
Gone are the days that you could fool search engine algorithms by capitalizing on keyword stuffing. A lot of businesses used to insert the keywords after every other sentence so that it would boost the SEO ranking for the content and for the website. This strategy is still being applied by many and they need to know that keyword stuffing is a thing of the past.

The focus now is more on relevant content that is natural and easily readable. Keywords are important but without meaningful content, they are going to adversely affect your website’s SEO ranking.

Wrong Keywords
If there is anything worse than keyword stuffing, it is using the wrong keywords. A lot of people make the mistake of using the wrong keywords to optimize their content. There should be a preference to use long tail key phrases rather than just keywords. Instead using the terms you think are correctly defining the products that you have to offer, you have to use the terminology that customers will be using. Search engines are going to emphasize on the conversational aspect of the user search queries rather than specific keywords.

It is best to do your research and find the relevant keywords for the content you’re producing rather diving head first into optimizing your content for SEO without preparation.


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Blackhat SEO Tactics

3 Blackhat SEO Tactics You Must Not be Tempted To Try

In any activity that brings rewards, especially financial ones, there will always be those who are tempted to use underhand tactics to gain an unfair advantage. The field of SEO, Link Building and SEO keyword strategy is no different, and there are countless examples of website owners trying to game Google’s algorithm, so that their website ranks higher.

Whilst some have succeeded, it is often a victory that is short-lived, and the whole time those website owners had the dubious pleasure of looking over their shoulders waiting for the moment Google eventually delisted their website.

Those who like to gamble with their website and their business may feel it is a risk worth taking, but for the majority who wish to build a sustainable and long-term business, blackhat is not the way to go.

Another problem with blackhat tactics is Google has become more and sophisticated in the way it crawls websites and in identifying the ranking factors within a website. For this reason, it has become harder to manipulate rankings by using some of the tactics that Google is totally opposed to, like the 3 outlined below.

  1. Paid for Links / Link Exchanges

It is incredible that these ventures still exist but unfortunately, they do. For a start, there is no guarantee that any of the links you buy carry much, if any, authority at all. Bear in mind the whole point of building backlinks is to get some of the authority of the site you are linking from to flow to your website. The only links that you can genuinely have any confidence in doing that, are natural, organic links which have been created legitimately.


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Website Visibility

Is Your Website Visible?

Is Your Website Visible? Is A Question Most Business Owner’s Do Not Know The Answer To! Yet this is one of the most important questions the owner of a local business should ask regarding their website.

Many business’ have a website these day’s, a lot of thought a preparation goes into the website itself, but all too often the question “is your website visible?” is over-looked. If it is not being seen by those looking online for the products or services you offer, a massive opportunity is being missed.

The majority of business owner’s have no idea how visible their website is or how many visitor’s a month it receives. Often the website address (the URL) is the company name ie: www.yourcompany.co.uk. A common mis-understanding is to type in your company name or URL into the Search Engine and there is your new website, right at the top (or very near) of the Search Engine Results Page. This creates a false impression as this does not represent your online visibility. You have searched your company name, as a result you will be at the top of the results. Your potential customer will not search for a company name, they will search for the product or service they require, in the region they require it.


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Internet Marketing Terminology

Intro to Internet Marketing Terminology

Search Engine Marketing, Search Engine Optimisation, Keywords, etc
If you have your own business website you may have become aware of Internet Marketing. You may also have heard a lot of terms being used to explain the different aspects involved in Internet Marketing.

The terminology used within Internet Marketing can often experience cross-overs, resulting in certain terms being used incorrectly. This is easily done as some of the terminology does overlap to a certain extent, couple this with a basic understanding and the subtle differences in the definitions of certain terms can become diluted when discussed.

So we thought we would make life a bit simpler for those of you interested in or considering Internet Marketing to promote your business website, by providing a brief explanation of some of the main terms used when referring to Internet Marketing.


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