If you want your Botox clinic’s website to rank higher in the search engines, the primary way to achieve this is to invest in an SEO campaign, and there are several ways to achieve this. As the SEO specialists report, there are lots of people who try to do SEO, but it is true to say that not all of them achieve the same level of success.
Regardless of whether you choose to do your own SEO, hire a freelancer, or employ a professional SEO agency, you will be hoping to see relatively quick results. If you set about your SEO goals professionally then those results should appear before too long, but whatever you do, do not try to take certain shortcuts, and worse, do not let someone who claims they can do SEO for you, convince you to take them.
In addition, you want to ensure whether it is you or someone else that certain mistakes do not get made. Whilst some are worse than others, if they occur they can, at best, delay your improved rankings, and at their worst, damage them. Here is what you should avoid.
Not Enough Relevant Content
When the search engines are scanning your Botox clinic’s website they are looking for many things, and one of the most important that needs to be there is relevant content. Apart from the fact that it will inform and entertain visitors to your website, it also gives the search engines a much clearer indication what your website is trying to rank for, and so the better and more relevant your content is, the better chance it has of ranking.
Cluttered Website Pages
At the other end of the scale of not enough relevant content is a website that is too busy and has far too much going on within each page. For a start, this will confuse visitors and their most likely course of action will be to leave, which does not help rankings. Too much content in the form of large video files also means that your pages may load slowly which is another red flag to Google who penalise the rankings of slow loading websites.
Confusing Website Navigation
As you may know, Google’s ranking factors have an emphasis on user experience, and this is measured using data such as whether someone clicks away immediately and how long they remain on a website. If your Botox clinic’s website has great navigation, which might include a menu, then these indicators are likely to be positive, however, poor navigation will confuse visitors, cause them to leave quickly, and will serve a blow to your rankings.
Backlinking Strategy Is Poor
Backlinks, if used correctly, are a huge SEO tool and can assist in pushing your website up the rankings in a significant way. You will note that we said ‘if used correctly’ because on the flip side is the fact that poor use of backlinks can send your ranking plummeting just as easily. The worst mistake is if you simply aim to get as many links as you can without any thought to how relevant they may be.
Trying Black Hat SEO
Hopefully, everyone reading this would not risk trying anything which Google considers to be black hat tactics, but just in case we have to stress it is definitely not worth it. It is tantamount to cheating and we are sure that is not the reputation you want for your Botox clinic’s website, especially if Google catch you.