Search engine optimisation (SEO) is an essential part of managing and maintaining a website, whether you’re a seasoned pro or a beginner web designer. Optimising your WordPress website can be difficult, especially if you don’t have a lot of experience in web design and related fields. However, there are plenty of little things that even the average person can do to improve their site’s search engine rankings and SEO score.
One of easiest things to do is reduce your website’s bounce rate. Bounce rate can be defined as ‘the percentage of visitors who leave your website without interacting with it”. Basically, if someone clicks on your website, but then exits straight away, they are said to have ‘bounced’.
Reducing your bounce rate will help more people interact with your site while making sure that you’re fully optimised to achieve a high search engine ranking. Some of the best ways to reduce your WordPress bounce rate include:
Make sure you post well formatted content:
According to SEO Sydney Pro, perfectly formatted content is one of the keys to making sure that you maintain a low bounce rate. If people find poor quality content that’s badly formatted and full of mistakes when they arrive on your website, then they simply won’t stick around.
On the other hand, attractive content that’s visually appealing and obviously fine tuned will encourage people to explore your site further. Make sure that your colour schemes are well thought out, that you choose engaging fonts, and that everything flows and sits nicely within your site.Read More