Reduce My WordPress Bounce Rate

How Can I Reduce My WordPress Bounce Rate?

Search engine optimisation (SEO) is an essential part of managing and maintaining a website, whether you’re a seasoned pro or a beginner web designer. Optimising your WordPress website can be difficult, especially if you don’t have a lot of experience in web design and related fields. However, there are plenty of little things that even the average person can do to improve their site’s search engine rankings and SEO score.

One of easiest things to do is reduce your website’s bounce rate. Bounce rate can be defined as ‘the percentage of visitors who leave your website without interacting with it”. Basically, if someone clicks on your website, but then exits straight away, they are said to have ‘bounced’.

Reducing your bounce rate will help more people interact with your site while making sure that you’re fully optimised to achieve a high search engine ranking. Some of the best ways to reduce your WordPress bounce rate include:

Make sure you post well formatted content:

According to SEO Sydney Pro, perfectly formatted content is one of the keys to making sure that you maintain a low bounce rate. If people find poor quality content that’s badly formatted and full of mistakes when they arrive on your website, then they simply won’t stick around.

On the other hand, attractive content that’s visually appealing and obviously fine tuned will encourage people to explore your site further. Make sure that your colour schemes are well thought out, that you choose engaging fonts, and that everything flows and sits nicely within your site.


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Top 5 Ways To Make Your Website Faster

When it comes to creating a new WordPress website, a lot of inexperienced webmasters do things which make their new site slow and unresponsive. Having a slow site can be harmful for a number of reasons. It can reduce visitor number, can increase your bounce rate, and worst of all, it can decrease your search engine rankings.

Slinky Web Design advise that if you are really serious about having a decent WordPress website which brings in a bit of money, then you need to do everything that you can to make your pages load faster. Anything over a couple of seconds is considered slow by many internet users, and websites with slow load speeds will simply be abandoned by impatient users who would rather move onto the next website instead of waiting for yours to load.

With this in mind, here are our top five tips for making your website load faster:

1. Get rid of old plugins!
Old plugins are one of the worst things possible for your website. They use up valuable server resources without doing anything useful, and they are almost definitely slowing your site down. Getting rid of these will help speed your website up straight away.


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Importance of A Website

The Importance of A Website to a Local Business

Most SME’s have a website these days, which is good, but what is the importance of a good website to a Local Business? It’s easy to imagine that the importance of a website would be defined by the business. That is not strictly true, these days there is hardly a product or service that is not searched for online in great numbers daily, meaning every type of business can benefit from having a website. So, if there are people searching online for what your company offer, it makes sense that having a website is important, otherwise those customers will not find your business. This is as true for local business as it is for the major corporations.

That’s not the only reason a website is hugely important to the success of any local business, besides the increased potential discover-ability, a website provides a local company with the opportunity to market & promote their business using both paid for and free advertising streams. Perhaps most important of all, a website will also make it easier for your customers to contact you, to ask questions and of course to make reservations or purchases. So having a website built for your business is undoubtedly a good idea.


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Web Design

Welcome to Web Design Brighton

We have totally revamped our website, we felt the old one was a little ‘busy’ and wanted to address that.

As a result we have been able to focus more on the Search Engine Marketing side of the business. Our hope is that we have been able to provide and insight into Search Engine Marketing as well as the benefits to local business.

We have also simplified our pricing structure, whilst having flexibility for bespoke campaigns, we feel it offers a better insight into ball-park budgets required for certain services.


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