Most SME’s have a website these days, which is good, but what is the importance of a good website to a Local Business? It’s easy to imagine that the importance of a website would be defined by the business. That is not strictly true, these days there is hardly a product or service that is not searched for online in great numbers daily, meaning every type of business can benefit from having a website. So, if there are people searching online for what your company offer, it makes sense that having a website is important, otherwise those customers will not find your business. This is as true for local business as it is for the major corporations.
That’s not the only reason a website is hugely important to the success of any local business, besides the increased potential discover-ability, a website provides a local company with the opportunity to market & promote their business using both paid for and free advertising streams. Perhaps most important of all, a website will also make it easier for your customers to contact you, to ask questions and of course to make reservations or purchases. So having a website built for your business is undoubtedly a good idea.