Search engine optimisation (SEO) is an essential part of managing and maintaining a website, whether you’re a seasoned pro or a beginner web designer. Optimising your WordPress website can be difficult, especially if you don’t have a lot of experience in web design and related fields. However, there are plenty of little things that even the average person can do to improve their site’s search engine rankings and SEO score.
One of easiest things to do is reduce your website’s bounce rate. Bounce rate can be defined as ‘the percentage of visitors who leave your website without interacting with it”. Basically, if someone clicks on your website, but then exits straight away, they are said to have ‘bounced’.
Reducing your bounce rate will help more people interact with your site while making sure that you’re fully optimised to achieve a high search engine ranking. Some of the best ways to reduce your WordPress bounce rate include:
Make sure you post well formatted content:
According to SEO Sydney Pro, perfectly formatted content is one of the keys to making sure that you maintain a low bounce rate. If people find poor quality content that’s badly formatted and full of mistakes when they arrive on your website, then they simply won’t stick around.
On the other hand, attractive content that’s visually appealing and obviously fine tuned will encourage people to explore your site further. Make sure that your colour schemes are well thought out, that you choose engaging fonts, and that everything flows and sits nicely within your site.
Make sure that you post high quality content:
In the same way, you need to make sure that you only post high quality content on your website. A lot of people fall into the trap of thinking that more is better. This isn’t true. In fact, you’re a lot better off adding less content, but taking the time to make sure that it’s well written and visually appealing. If you’re posting images or videos, make sure that they are clearly focused, straight and well-lit.
Improve your page speed:
Improving your page load times will also help reduce your website’s bounce rate. People in the modern world aren’t patient – not by any stretch of the imagination. This means that you need to do whatever you can to make sure that your website loads quickly enough, otherwise they will simply close it and move to the next option on the list.
There are plenty of different ways to improve your website speed. Compressing images, minifying your code and reducing plugin use are just a few simple things that you can do.
In the end, the key to reducing your website’s bounce rate is improving the user experience. There are many ways to do this, but making sure that your site is visually appealing and free of errors, making sure that you post only the best quality content and making sure that your site loads quickly are a few of the easiest ways to start reducing your bounce rate.