Blackhat SEO Tactics

3 Blackhat SEO Tactics You Must Not be Tempted To Try

In any activity that brings rewards, especially financial ones, there will always be those who are tempted to use underhand tactics to gain an unfair advantage. The field of SEO is no different, and there are countless examples of website owners trying to game Google’s algorithm, so that their website ranks higher.

Whilst some have succeeded, it is often a victory that is short-lived, and the whole time those website owners had the dubious pleasure of looking over their shoulders waiting for the moment Google eventually delisted their website.

Those who like to gamble with their website and their business may feel it is a risk worth taking, but for the majority who wish to build a sustainable and long-term business, blackhat is not the way to go.

Another problem with blackhat tactics is Google has become more and sophisticated in the way it crawls websites and in identifying the ranking factors within a website. For this reason, it has become harder to manipulate rankings by using some of the tactics that Google is totally opposed to, like the 3 outlined below.

  1. Paid for Links / Link Exchanges

It is incredible that these ventures still exist but unfortunately, they do. For a start, there is no guarantee that any of the links you buy carry much, if any, authority at all. Bear in mind the whole point of building backlinks is to get some of the authority of the site you are linking from to flow to your website. The only links that you can genuinely have any confidence in doing that, are natural, organic links which have been created legitimately.

(more…)

Read More

Top 5 Ways To Make Your Website Faster

When it comes to creating a new WordPress website, a lot of inexperienced webmasters do things which make their new site slow and unresponsive. Having a slow site can be harmful for a number of reasons. It can reduce visitor number, can increase your bounce rate, and worst of all, it can decrease your search engine rankings.

If you are really serious about having a decent WordPress website which brings in a bit of money, then you need to do everything that you can to make your pages load faster. Anything over a couple of seconds is considered slow by many internet users, and websites with slow load speeds will simply be abandoned by impatient users who would rather move onto the next website instead of waiting for yours to load.

With this in mind, here are our top five tips for making your website load faster:

1. Get rid of old plugins!
Old plugins are one of the worst things possible for your website. They use up valuable server resources without doing anything useful, and they are almost definitely slowing your site down. Getting rid of these will help speed your website up straight away.

(more…)

Read More
Social Media

Using Social Media

Using Social Media to promote local business is ‘word of mouth’ for the 21st Century!

Almost everyone is familiar with social media these days, many use them in their personal lives, over 800 Million people use Facebook & Twitter alone!

Social Media Marketing (SMM) is a very effective way of; interacting with your current customers, community & industry; promoting your business and even advertising across the social networks.

Customer Interaction

Customer Interaction is hugely beneficial to local business – Social Media Marketing encourages your existing client base to be followers of your company and become more interactive with your business much more often, more effectively and cheaper than ever before! You can keep your customers up to date with offers, news, competitions etc.. Customers enjoy this experience and when they enjoy it they share it. How valuable is that? Personal recommendations to potentially hundreds of local people who have never considered using your business before!

(more…)

Read More
Website Visibility

Is Your Website Visible?

Is Your Website Visible? Is A Question Most Business Owner’s Do Not Know The Answer To! Yet this is one of the most important questions the owner of a local business should ask regarding their website.

Many business’ have a website these day’s, a lot of thought a preparation goes into the website itself, but all too often the question “is your website visible?” is over-looked. If it is not being seen by those looking online for the products or services you offer, a massive opportunity is being missed.

The majority of business owner’s have no idea how visible their website is or how many visitor’s a month it receives. Often the website address (the URL) is the company name ie: www.yourcompany.co.uk. A common mis-understanding is to type in your company name or URL into the Search Engine and there is your new website, right at the top (or very near) of the Search Engine Results Page. This creates a false impression as this does not represent your online visibility. You have searched your company name, as a result you will be at the top of the results. Your potential customer will not search for a company name, they will search for the product or service they require, in the region they require it.

(more…)

Read More
Internet Marketing Terminology

Intro to Internet Marketing Terminology

Search Engine Marketing, Search Engine Optimisation, Keywords, etc
If you have your own business website you may have become aware of Internet Marketing. You may also have heard a lot of terms being used to explain the different aspects involved in Internet Marketing.

The terminology used within Internet Marketing can often experience cross-overs, resulting in certain terms being used incorrectly. This is easily done as some of the terminology does overlap to a certain extent, couple this with a basic understanding and the subtle differences in the definitions of certain terms can become diluted when discussed.

So we thought we would make life a bit simpler for those of you interested in or considering Internet Marketing to promote your business website, by providing a brief explanation of some of the main terms used when referring to Internet Marketing.

(more…)

Read More
Importance of A Website

The Importance of A Website to a Local Business

Most SME’s have a website these days, which is good, but what is the importance of a good website to a Local Business? It’s easy to imagine that the importance of a website would be defined by the business. That is not strictly true, these days there is hardly a product or service that is not searched for online in great numbers daily, meaning every type of business can benefit from having a website. So, if there are people searching online for what your company offer, it makes sense that having a website is important, otherwise those customers will not find your business. This is as true for local business as it is for the major corporations.


That’s not the only reason a website is hugely important to the success of any local business, besides the increased potential discover-ability, a website provides a local company with the opportunity to market & promote their business using both paid for and free advertising streams. Perhaps most important of all, a website will also make it easier for your customers to contact you, to ask questions and of course to make reservations or purchases. So having a website built for your business is undoubtedly a good idea.

(more…)

Read More
Web Design

Welcome to Web Design Brighton

We have totally revamped our website, we felt the old one was a little ‘busy’ and wanted to address that.

As a result we have been able to focus more on the Search Engine Marketing side of the business. Our hope is that we have been able to provide and insight into Search Engine Marketing as well as the benefits to local business.

We have also simplified our pricing structure, whilst having flexibility for bespoke campaigns, we feel it offers a better insight into ball-park budgets required for certain services.

(more…)

Read More

F.Lux – Better Lighting For Your Computer

Using Your Computer Late At Night? I spend a lot of time on my computer, both day and night! I have found this software which automatically changes the hue of your computer screen depending on the time of day you are on your computer.

The idea is that working on your computer late at night with the daytime settings can disrupt your sleep, I can’t say I can confirm or deny this yet, but I do enjoy my new hue at night and it does make the screen less intrusive.

(more…)

Read More