Internet Marketing Sussex by Web Media Brighton
Local Internet Marketing For Sussex Based Business’
The way you market your business today is changing, Search Engines and Social Media are the two biggest things to hit business’ this Millennium. Local Internet Marketing for Sussex based business’ comprises all the elements required for effective business growth. As a Sussex based business we would like to help other local businesses make the most of this opportunity.
Thousands of Sussex based customers make a local search for products and services online everyday. They will find what they are looking for either through the Search Engines (Google, Yahoo etc), online articles, online directories, Social Media advertising or recommendations.
In order to fully utilise a unique marketing opportunity, local businesses need to ensure that they are highly visible online, in the Search Engines and on Social Media sites amongst others, to the people that matter…local customers.
Local Internet Marketing to Sussex customer’s incorporates many forms of Business Internet Marketing, providing the flexibility to utilise those which will be most effective to differing business’.
Web Media Brighton will assess your current situation, your competitors and your potential customer base and formulate a Local Internet Marketing Campaign that will generate targeted traffic and increase your revenue.
Local Internet Marketing involves:-
Search Engine Marketing (SEM)
The act of marketing products and/or services through the various internet search engines in hopes of increasing sales and awareness of the products or services offered by the website owner. There are two types of Search Engine Marketing. Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising. They both have advantages and disadvantages.
Search Engine Optimisation is the art of optimizing a website so that the search engines find and then rank that website high in the search results.
Pay Per Click is paying the search engine to place you high on the search results pages.
In our opinion Search Engine Optimisation is a much more cost effective and suitable form of Search Engine Marketing for local business. Not only will a Search Engine Optimisation campaign cost less but the rewards will be much longer lived, with continued focus for many years.
Pay Per Click campaigns for local business should be viewed as a means to achieve immediate results for a limited and defined period of time, maybe for a product launch or sale.
Keywords are words and/or phrases that are used to identify the content and information within a site so that the Search Engines can index and rank the site. Keywords are also the words used by Search Engine users to search the Internet for relative products and services. Understanding which keywords to use and how to use them are an integral part of Search Engine Optimisation.
Meta tags are descriptor tags in HTML programming that help to indentify the website to visitors and Search Engines. A good title tag and description with well written content and keywords can be hugely beneficial to a websites position in the Search Engine Results Page.
Search Engine Results Page (SERP)
When a user types in a search query in any search engine, the results are displayed on the Search Engine Results Page (SERP). The higher the ranking, the higher the trust factor and the more likely that a large number of searchers will visit your website.
Organic Search Results
The results produced in the Search Engine Results Page that are the result of Search Engine Optimisation and not Pay Per Click. These results typically attract the most traffic and are the most sought after by web site owners. Ideal for a local business trying to attract a local audience.
A back-link is a hypertext link from one web site to another. The Search Engines use the number of and quality of back-links to a particular site as a voting mechanism and assign Search Engine Results Page ranking based on them (and other factors). There are all types of back-links and some are better to have than others.
How the content of your website is written and presented is very important for Local Internet Marketing. The content has to be presentable to Search Engine ‘bots’ in order for them to assess the validity of your website whilst simultaneously read correctly for your websites visitors.
White Hat & Black Hat SEO
These are terms used to describe the practice of the Search Engine Optimisation by means of accepted and approved practices only and in strict adherence to the respective search engines web master guidelines (White Hat) or the opposite (Black Hat). Search Engines are very actively seeking to banish Black Hat SEO practice and a website optimised using outlawed practices may be banished from the Search Engines for a very long time.
Search Engine Algorithm
Is a mathematical formula designed by the Search Engines to find, rank and place web sites in the Search Engine Results Page. The algorithms are constantly being updated and changed to help ensure that the search engines are providing their users with the best possible search results available.
Social Media Marketing
Possibly the newest element to Local Internet Marketing. There are essentially two basic elements, the sharing ‘word of mouth’ and the paid advertising, similar to Pay Per Click. Social Media Integration should be a ‘must have’ for any local business website. Paid advertising is useful (as with PPC) for targeted limited duration campaigns and offers great flexibility and focus to the advertiser.