Search engine optimisation (SEO) is one of the most important aspects of digital marketing. If you own or manage a law firm, you need to make sure that you’re paying enough attention to your SEO efforts, otherwise you might find that your lawyers, such as Lawyers Perth aren’t receiving the online referrals they should be.
One of the most important aspects of SEO for law firms is link building, both external backlinks and internal linking. Link building refers to the practice of acquiring backlinks to your website from other high-authority sites. This will increase your own website’s authority score, and will lead to much better search engine rankings.
But Why Are Backlinks So Important?
Basically, the idea is that if a high authority website is linking to your content then it must be decent quality. This may occur without any pushing from you, but generally you need to get a decent search engine ranking before people can even find your content, let alone link back to it.
Unfortunately, SEO for lawyers is very competitive. This means that you will probably have to pay for backlinks in some form or another if you’re really serious about reaching top rankings for any keywords with even a little competition.
How Can I Get Decent Backlinks?
As mentioned above, the most common way to get other sites to link back to your website is to pay them. Note that you shouldn’t pay a link farm or someone who is simply going to post a link to your website – these ‘black hat’ practices are frowned upon by Google.
Instead, you need to get active with guest posting. Guest posting involves reaching out to the owner of a blog or website – probably a law related one in the case of law firm link building – and paying them to post an article that contains a natural link back to your site. Usually you will have to provide the content that you want posted.
However, if you can’t afford to spend a couple of hours writing guest posts, and even more hours trying to find websites to post them on, you could always employ a SEO agency. Although they can be expensive, SEO agencies will take care of all your SEO needs – including link building.
Can I Get Backlinks For Free?
Although it takes time, you can get at least a few backlinks for free. The best way to do this is through comments on other people’s blogs and websites that include a link back to your site. However, links from places like online business directories and even social media can also help boost your SEO score.
When it comes to online law firm marketing, one of the most important things to think about is SEO. Link building is a crucial component of SEO. However, it can take a lot of time to create guest posts and find websites willing to publish them, which is why it is often a good idea to simply employ a SEO agency to do it for you.